Cookie Policy
Last updated: 1 January 2026. Information about the cookies and local storage we use on UKTrendPlays.
What Are Cookies?
Cookies are small text files stored on your device by websites you visit. They help websites remember information about your visit, such as your preferences and settings, to make your next visit easier and more useful.
UKTrendPlays also uses browser localStorage — a similar technology that stores data directly in your browser without an expiry date. This is separate from cookies but serves a similar purpose.
How We Use Cookies and Local Storage
Essential Local Storage
We use browser localStorage to store your game progress. This includes:
- Your virtual coin balance across all games
- Game statistics (hands played, win rate, etc.)
- Your cookie consent preference
- Your age verification confirmation
This data is stored only on your device and is never transmitted to our servers. It is essential for the Platform to function correctly — without it, your coin balance and progress cannot be saved between sessions.
Analytics Cookies
With your consent, we may use analytics cookies to understand how visitors use our Platform. These cookies collect anonymous information such as:
- Pages visited and time spent on each page
- How users navigate between pages
- General geographic location (country/region level)
- Browser and device type
This information helps us improve the Platform and create a better user experience. We do not use analytics data to personally identify you.
Preference Cookies
We may use cookies to remember your preferences, such as language settings and display choices. These make your experience more personalised.
Cookie Categories
| Type | Purpose | Duration | Required? |
|---|---|---|---|
| Game Progress (localStorage) | Saves your coin balance and stats | Until browser data cleared | Yes |
| Consent Preferences | Remembers your cookie and age choices | 1 year | Yes |
| Analytics Cookies | Anonymous usage analytics | Up to 2 years | Optional |
Your Cookie Choices
When you first visit UKTrendPlays, you will see a cookie consent banner. You can choose to accept or decline non-essential cookies. Essential local storage cannot be disabled as it is required for the Platform to function.
You can also manage cookies through your browser settings:
- Chrome: Settings → Privacy and Security → Cookies
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies
- Edge: Settings → Cookies and Site Permissions
Please note that disabling cookies may affect some aspects of your experience on the Platform.
Contact
If you have questions about our use of cookies, please contact us.
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