Legal

Privacy Policy

Last updated: 1 January 2026. We take your privacy seriously and are committed to transparency.

Privacy Summary: UKTrendPlays collects minimal data. Game progress is stored locally in your browser. We do not sell your data. Contact information submitted via our contact form is used only to respond to your enquiry.

1. Who We Are

UKTrendPlays (uktrendplays.com) is a social entertainment platform. In this Privacy Policy, "we", "us", and "our" refer to the operators of UKTrendPlays.

2. What Data We Collect

Local Storage Data (Stored on Your Device Only)

Your gameplay data — including virtual coin balance, game history, and session statistics — is stored exclusively in your browser's local storage. This data never leaves your device and is not accessible to us or any third party.

Data You Provide to Us

If you use our contact form, we collect:

Your name
Your email address
The content of your message

This information is used solely to respond to your enquiry.

Automatically Collected Data

When you visit our Platform, we may automatically collect technical information including:

Your IP address (anonymised where possible)
Browser type and version
Pages visited and time spent
Referring URLs

This data is collected through cookies and similar technologies as described in our Cookie Policy.

3. How We Use Your Data

We use the data we collect to:

Provide and improve the Platform and its games
Respond to enquiries submitted through our contact form
Analyse usage patterns to improve user experience
Ensure compliance with our age verification and community guidelines
Maintain the security and integrity of the Platform

We do not use your data for advertising profiling, direct marketing (unless you have specifically opted in), or any purpose incompatible with those listed above.

4. Legal Basis for Processing

Where we process personal data, we do so on the following legal grounds:

Legitimate interests: For analytics and platform improvement
Contract performance: To respond to your contact enquiries
Consent: For non-essential cookies, where you have provided consent

5. Data Sharing

We do not sell, trade, or rent your personal data to third parties. We may share data with:

Analytics service providers who help us understand Platform usage (under data processing agreements)
Legal authorities if required by law

6. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Rectify inaccurate personal data
Request erasure of your personal data
Object to processing of your personal data
Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, please contact us.

7. Data Retention

Contact form submissions are retained for up to 12 months after the enquiry is resolved. Analytics data is retained for up to 26 months. Local storage data (game progress) is stored indefinitely on your device and can be deleted by clearing your browser data.

8. Security

We implement appropriate technical and organisational measures to protect your data. However, no internet transmission is completely secure and we cannot guarantee absolute security.

9. Changes to This Policy

We may update this Privacy Policy periodically. The updated date will be shown at the top of this page. We encourage you to review this policy regularly.

10. Contact

For privacy enquiries, please use our contact page or email hello@uktrendplays.com.